By Mohammed Ali Azmi

Video Marketing

Immersed in the dynamic world of video marketing, my passion drives me to learn and innovate constantly. Through my journey, I've orchestrated impactful ​campaigns across diverse platforms, from social media to internal communications and external displays. I've developed a diverse skill set covering video ​​production, audio manipulation, graphic design, scripting, and comprehensive editing techniques. I've also demonstrated proficiency in enhancing ​campaigns to their fullest potential ​using industry software tools like Premiere Pro.

Here are a few examples of my campaigns within my marketing role:

As​ton University Maths School

Step into the world of Aston University Mathematics School (AUMS), where I ​had the privilege of producing, directing, shooting, and editing an inspiring ​video. The video showcases course opportunities, facilities, and admissions as ​part of the announcement for the new Maths school. (Read the article here)

Goldsmiths Institute Campaign

This video was designed as part of a marketing campaign to gain funding for a ​Jewellery course at Aston University Engineering Academy. Successfully ​securing a £500,000 Landmark Grant from The Goldsmiths' Company Charity ​to establish the 'Goldsmiths' Institute. (Read the article here)

T Level Health Video

This video showcases the journey of the first T-Level Health cohort at ​Aston University Sixth Form. Students talked about their experiences ​within the Midwifery and Adult Nursing course and how it sets them apart ​from other students by studying a T Level in Health.

Explore T Level Engineering

This video showcases the journey of the first T-Level Enginering ​cohort at Aston University Sixth Form. Students talked about their ​experiences within Civil Engineering and Surveying and Design.

Graduation video

This video highlights the summer graduation event for Sixth Form students, ​featuring support from AUEA, Aston University staff, Cundall employers, and ​The Woodbourne group's CEO, T​ani Dulay.

Outstanding Support for Students - Winner at Education Awards

This video was also produced for submission to the Education Awards in ​the Student Support category. It showcases the nomination and triumph ​of an AUEA for Outstanding Student Support.

Ap​ply to AUEA 2024 Video

Presenting our dynamic video showcasing AUEA courses, state-of-the-art ​facilities, and enriching student experiences at the school. Tailored for open ​evenings and external school assemblies, it provides an immersive glimpse into ​Birmingham’s University Technical College, sponsored by Aston University.

Duke of Edinburgh Video Montage

I had the privilege of assisting the Duke of Edinburgh expedition for Year 9 ​students at AUEA. In collaboration with Daniel Locke-Wheaton, the AUEA ​Principal, I documented their journey through photography and videography, ​culminating in a captivating showreel montage.

Print Marketing

With expertise in print media, I consistently produce high-quality results backed by a thorough understanding of print ​techniques. My portfolio encompasses a wide range of projects, including bus banners, retractable banners, brochures, ​handbooks, leaflets, infographic posters, display art, postcards, invitations, and certificates to name a few.

I manage strategic planning, creative design, and compelling social media content scheduling across Facebook, Instagram, X, LinkedIn, ​and YouTube. My role centres on promoting the organisation's brand, showcasing courses, highlighting activities to stakeholders, and ​driving admissions and event sign-ups.

Have a look at some of my content below

Experienced social media specialist and ​adept at crafting engaging content ​strategies tailored to diverse platforms. ​Proficient in driving audience interaction, ​fostering brand connections, and ​optimising campaigns for measurable ​results. Well-versed in social media ​planning and algorithm dynamics and ​possessing strong design skills to create ​visually appealing content.

Digital Design & Copywriting

As a digital graphics designer, I specialize in transforming ideas into captivating visuals using digital tools. Proficient in ​Adobe InDesign, Illustrator, and Canva, I create sleek designs including logos, web graphics, electronic displays,and ​multimedia. My work reflects versatility and innovation, showcased through a diverse portfolio of projects that make a ​lasting impression. Collaborative environments fuel my creativity, driving me to produce impactful designs.

I specialise in digital design, excelling in creating ​visuals for social media, websites, emails, and ​graphics. With meticulous attention to detail and ​a keen eye for design, I can create graphics for ​online, print, and text. Additionally, I've ​developed skills in copywriting, enabling me to ​tailor compelling content for specific audiences, ​crafting catchy headlines and perfecting the ​visual aesthetic to resonate with viewers.

Photography

In my marketing role, I skillfully use photography strategically to create compelling visuals across various platforms. From course photos ​to event capture, student and staff portraits, and student activity documentation, I excel in producing high-quality imagery that enhances ​our brand. My expertise also includes crafting attention-grabbing publicity shots that effectively convey our message and engage our ​audience, reinforcing our brand identity and building connections.

Other Marketing

I lead email marketing initiatives for admissions ​and upcoming events, utilizing metrics such as ​open rates, click-through rates, and conversion ​rates to optimize campaign performance and ​drive engagement. These email campaigns are ​synchronized with social media content, ​branding identity, personalized copywriting, etc.

I actively engage in personal selling, particularly ​at career fairs, where I provide personalised ​guidance to students navigating our application ​process and exploring the diverse range of ​courses we offer.